Results That Matter

Sales & Business Development

  • Drove 300% Revenue Increase over three years

  • Tripled DTC revenue through a comprehensive merchandise store revamp

  • Led brand repositioning and national account expansion, increasing market share

  • Successfully guided multiple M&A transactions from both buyer and seller perspectives

Marketing

  • Developed and executed go-to-market strategies for multiple product launches, driving rapid adoption and brand awareness

  • Managed cross-channel campaigns that delivered double-digit revenue growth and measurable ROI

  • Conducted market analysis to identify new opportunities, resulting in expansion into three high-potential segments

  • Elevated brand presence through strategic partnerships, influencer programs, and targeted content marketing

  • Brand Refresh/Re-Branding

Finance

  • Increased gross margin by optimizing vendor contracts, pricing models, and sourcing strategies

  • Improved cash flow through streamlined accounts receivable processes and reduced DSO

  • Built financial forecasting models to support strategic planning and capital allocation decisions

  • Delivered $500K in annual savings through targeted cost reduction initiatives

Operations & Efficiency

  • Reduced operational costs by 15% through comprehensive efficiency audits and process improvements

  • Implemented scalable operational frameworks to support accelerated growth without proportional cost increases

  • Standardized workflows and systems to improve productivity and ensure consistent quality

Workforce Planning & Talent

  • Reduced turnover by 20% through targeted retention programs and career development initiatives

  • Designed and implemented recruitment strategies that cut time-to-fill for key roles by 30%

  • Developed PRN-to-FTE conversion program, reducing reliance on contract labor and improving staffing stability

  • Optimized workforce scheduling to reduce overtime costs by 12% while maintaining service quality